Data Warehousing is Becoming Mainstream
In the early stages, four significant features drove many companies
to move into data warehousing:
- Fierce competition
- Government deregulation
- Need to revamp internal processes
- Imperative for customized marketing
Telecommunications, banking, and retail were the first ones
to adopt data warehousing. That was largely because of government deregulation
in telecommunications and banking. Retail businesses moved into data warehousing
because of fiercer competition. Utility companies joined the group as that
sector was deregulated. The next wave, of businesses to get into data
warehousing consisted of companies in financial services, health care,
insurance manufacturing, pharmaceutical, transportation, and distribution.
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